SENIOR MAGAZINE – BENEFITS OF DIRECT MAIL ADVERTISING

SENIOR MAGAZINE – BENEFITS OF DIRECT MAIL ADVERTISING 

Did you know………..??? 

Every person with a need for your product or service has one thing in common:  a mailbox!  And research shows that 98% of consumers bring in their mail the day it’s delivered and 77% sort through it immediately. *

  • Direct Mail is targeted.  Unlike TV, radio and other mass media, direct mail gives you the ability to reach the right people at the right time with the right message.  This allows you to focus your marketing dollars on targeted groups that are more likely to respond to your offer.
  • Direct Mail is personal.   With mail, you can address your customers by name to appeal to them as individuals with specific interests. 
  • Direct Mail is tangible.  Mail puts your message directly into your customers’ hands – they can keep it for future reference or share it with others. 

Approximately 70% of the issues produced by SENIOR Magazine are direct mailed to middle and upper income baby boomers in your market.  A unique benefit of advertising with SENIOR Magazine is you not only get your advertising directly into the hands of your targeted consumer, you give back to your community with educational articles.  You become a subject matter expert in your community.  The more relevant and informative your article, the better the results you’re likely to see.  Just this week we have had an advertiser report over 100 calls from a single article and advertisement. 

Since 2006 we have been producing our full color magazine.  With total circulation exceeding 250,000 copies per publication cycle, we are currently in 11 communities in Arizona, Colorado, Louisiana, Oklahoma and Texas.  New additions are being added with each publication.

If your market includes middle and upper income baby boomers, SENIOR Magazine is an affordable resource you can’t afford to overlook.  Learn more about advertising with SENIOR Magazine at http://bit.ly/daaMQg.  Space is limited.

*Statistics taken from Value of Mail Research, 2004, conducted by InnoMedia