SENIOR Magazine began as a passion—a passion that has grown since the very first issue was published. Publisher Josh Cates has continually devoted energy and effort to improving the quality, content and design with each new issue. Within the first year, several advisory boards comprised of hospital directors and select advertisers were formed to aid the publication in reaching its full potential. These boards provided input on content, look and feel, cover story ideas and overall focus. Additionally, several focus groups were also formed from current readers to get their input on relevant topics and issues.

With input from each local community and the wisdom of many prominent companies, SENIOR Magazine, Inc. directed their focus on producing a magazine that would truly serve the interests of its readers and their communities.

Today, SENIOR Magazine prints magazines in four regions: Collin County, Denton County, Texoma Area and Colorado Springs. With the addition of its fifth publication in Spring 2010, Scottsdale SENIOR Magazine, the company’s total production will increase to over 300,000 magazines annually. One key to the success of each publication has been identifying the local resources and professionals available to readers and then pairing their advertisements with informative articles written by those very professionals. Another key to their success has been listening to the reader’s feedback in each community and adjusting the content of each magazine to fit their interests. This, along with the advertising and distribution support of major hospitals in each publication’s area, has resulted in meeting a very important need in the communities served.

Each market continues to be so well received by readers and advertisers that Publisher Josh Cates explored ways to expand SENIOR Magazine into more communities. Deciding that franchising was the best way, Publisher Cates is excited about the opportunity to continue increasing awareness for seniors and their families as SENIOR Magazine continues to grow and publications in new locations become a reality.