Code of Conduct
The ethical foundation for our comprehensive senior living platform - from mobile apps to facility management systems, powered by our commitment to dignity and excellence.
The Golden Rule for Digital Senior Care
This principle guides every feature we build, every data point we collect, and every decision we make across our multi-platform ecosystem. Whether it's a mobile app, web portal, or facility management system - we ask: "How would I want my parent's care managed? How would I want my data protected?"
Our Core Values
These principles shape every decision we make and every service we provide.
Every senior deserves to be treated with the utmost respect, just as we would want our own parents or ourselves to be treated.
Families deserve complete honesty about care options, costs, and what to expect - the same clarity we'd want for our own loved ones.
When families are making difficult decisions about aging loved ones, they need to trust that we'll be there for them consistently.
Every interaction should feel like speaking with a caring neighbor who truly understands what families are going through.
Our Service Standards
Specific commitments for how we serve different members of the senior care community.
Speak Clearly & Patiently
We understand that conversations may take longer, and we're never in a hurry when someone needs to repeat something or ask questions.
Honor Your Experience
We recognize that seniors have lived full lives and have valuable perspectives. We learn from your wisdom rather than assuming we know what's best.
Respect Your Independence
We support your desire to make your own choices about care and living arrangements, providing information to help you decide rather than deciding for you.
Maintain Your Dignity
Every interaction preserves your dignity and treats you as the capable adult you are, regardless of any physical or cognitive changes you may be experiencing.
Understand Your Stress
We recognize that caring for aging parents is emotionally and logistically challenging. We provide support without judgment.
Provide Clear Guidance
We break down complex care systems and options into manageable information that helps you make informed decisions confidently.
Support Your Relationship
We help you maintain a loving relationship with your parent by providing tools and resources that reduce conflict and increase understanding.
Be Your Advocate
When navigating the care system feels overwhelming, we stand with you as knowledgeable allies who understand what you're facing.
Our Quality Promise
Beyond treating people well, we commit to excellence in everything we do.
Zero Tolerance for Bias
We provide honest, unbiased information regardless of our financial relationships with facilities or services.
Continuous Improvement
We constantly seek feedback and improve our services based on what families tell us they need.
Local Expertise
Our team knows Vancouver Island's senior care landscape intimately and provides relevant, local guidance.
Accessible Resources
Information is provided in formats that work for seniors and families, whether digital, print, or over the phone.
Holding Ourselves Accountable
Your Feedback Matters
We actively seek and respond to feedback from seniors and families we serve.
Regular Review
We review our practices quarterly to ensure we're living up to these standards.
Always Available
If we fall short of these standards, please let us know immediately.
Our Commitment
Questions about our Code of Conduct?
We welcome any questions or concerns about these standards.